What is the policy on ads

warshot42

I thought you had to be partnered to gets ads? but i am getting google ads skyrim and others?

Itaku

Video advertisements in the absence of a partner program are standard across our competition. In the clearest example, Livestream.com has no partner program and runs pre-rolls on everything. Twitch deviates from this so we can ensure our partners receive as high a fill rate as possible. They get the ads first, and if there's any left over, we run it on non-partnered channels.

There has always been a chance to see video advertisements on non-partnered channels when we're oversold on inventory. Higher than normal frequency means we're more oversold. This tends to happen near the end of the month because agency ad budgets are monthly, so they burn off their balances by increasing their buys. Our sales team commits to filling a certain number of impressions and failure to deliver those impressions results in lower advertising spends in the future.

To answer your question, we do not plan on lowering entrance requirements for the partner program.

http://support.twitch.tv/discussion/4641/ads-playing-when-i-dont-have-partnership